Benefits of an email list
- Direct communication with subscribers
- Higher engagement rate compared to social media platforms
- Audience ownership through how you communicate with your subscribers
- Personalized messages to individual subscribers
- Regularly updated audience and remain top of mind
- Nurture marketing content personalized to interests and preferences
Top 7 ways to build an email list without having a website
1. Leverage social media platforms
Social media platforms present different types of opportunities for building an email list. Discover ways to build an email list with social media:
- Create engaging and valuable posts to encourage followers to subscribe to sign up for the email list.
- Place your email sign-up link in your social account bio
- Run social media contests of giveaways requiring email addresses to attract new subscribers and make it fun.
2. Use a landing page builder
Even without a website, you can craft a landing page to collect email addresses. Below are actions to create a landing page and gather email addresses:
Step 1: Use landing page builder like MailChimp or Lead pages to create landing pages. These tools provide responsive and user-friendly pages.
Step 2: Optimize the landing page by adding a signup form and give subscribers something special. Offer them a discount, eBook, downloadable guide, or free resources.
Step 3: Boost the landing page by sharing on social media and in relevant communities.
3. Use online communities
Participating in relevant online communities helps you reach a wider audience. Identify your ideal audience and convert them into subscribers.
- Find and join online forums and groups related to your niche
- Stay Up to date with threads on Quora and Reddit, give users a problem solution and make them become fans.
- Join social media groups (LinkedIn and Facebook groups) engage with them and provide them opportunities to opt in form.
- Attend webinars, live chat, and, events to connect and find subscribers
4. Guest post on relevant blogs
Until you build your audience, collaborate with others who already have an audience. Guest blogging is a strong tactic to utilize others' existing audience.
- Reach out to industry-specific websites and blogs and pitch your guest post.
- Utilize your sign-up form or opt-in opportunities within the guest post.
- Offer them additional offers and encourage them to sign up and receive.
5. Advantage paid advertising
Another tactic to build an email list without a website is to leverage paid advertising. It speeds up your growth, increases your list rapidly, and reaches a targeted audience.
- Social ads: Targeting based on interests, behaviors, and professional background. Run Facebook, Instagram, and LinkedIn ads to promote email sign-up forms.
- Google ads: Target people already looking for by running Search campaigns. Drive one campaign across various Google platforms with a Performance max campaign.
6. Referral Programs
Word-of-mouth is another tactic to build an email list by adding it to your email marketing strategy. The beehiiv platform offers an innovative referral programs. Here's how to create a referral program in Beehiiv.
7. Collaborate with Influencers
Collaborating with influencers takes your email list to the next level. Influencers can significantly increase your reach and increase your email list.
- Find your niche-specific influencers.
- Give influencer's followers something special such as discounts, valuable content, etc.
- Use influencer's shout-outs and collaborate to promote your sign-up.
8. Quora
Quora is another good place to find an audience that is already interested.
It is a platform where people come to ask questions and find answers from industry experts, and fellow peers.
- Answer target audience questions answer
- Include a sign-up form link in your Quora profile bio
- Build a reputation by gaining more followers and email subscribers
Conclusion
And there you have it, now you have different ways to build an email list without creating a website.
By leveraging social media, paid advertising, landing pages, and other different ways it can be entirely possible to build an email list and connect with subscribers.
